STAAR - Visian ICL Pitch

Client: STAAR

Agency: WPromote

Role: Concept / Design / Art Director

Project: Stanger Things

 

This was a pitch to create a 3D video for the client STAAR. The challenge was to create a video to promote their new lens technology called "Visian ICL", which is similar to Lasik. We took the challenge of pursuing a more polished and elevated look while maintaining their established brand, and showcasing all the benefits and features of their product. 

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Styleframes

STAAR_3D-Video_StyleFrames_Poor_Vision_Test_01c
STAAR_3D-Video_StyleFrames_Clear_Vision_Test_02d_SHATTER_v3
STAAR_3D-Video_StyleFrames_Introducing-EVO-Visian_Test_01b_v1 (0-00-00-09)
STAAR_3D-Video_StyleFrames_Implantable-Collamer-Lens_Test_01a_v1
STAAR_3D-Video_StyleFrames_Clear_Vision_Test_02d
STAAR_3D-Video_StyleFrames_Glasses-or-Contacts_Test_01a_v1
STAAR_3D-Video_StyleFrames_Soft-and-Pliable_Test_01a_v1
STAAR_3D-Video_StyleFrames_Stable-and-Flexible_Test_04a_v3

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Moodboard

STAAR_EVO_VisianICL_3D-Video_Moodboard_CP_v2

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Storyboards

STAAR_3D_Video_Storyboards_CP_01-3
STAAR_3D_Video_Storyboards_CP_02-1
STAAR_3D_Video_Storyboards_CP_03-2